Reliance Retail to Soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’

Reliance Retail will soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’. The brand built on the premise of unmatched user experience will offer high performance handsets that deliver a true 4G experience comparable to the best in the world.

LYF range of smartphones with superior features like Voice over LTE (VoLTE), Voice over Wi-Fi (VoWi-FI), HD Voice and HD quality video calling will enable users to experience a new digital life. LYF phones will reach consumers across the country through one of the widest distribution and retail network for smartphones. The devices will soon be available at multi-brand outlets (MBOs) and modern trade including Reliance Retail stores across India.

These strategic initiatives would augment our reach to customer and drive growth. RJIL is the first telecom operator to hold pan India Unified License. It holds the highest amount of liberalised spectrum among telecom operators totalling to 751.1MHz across the 800MHz, 1800MHz and 2300MHz bands. RJIL plans to provide seamless 4G services using LTE in 800MHz, 1800MHz and 2300MHz bands through an integrated ecosystem. The combined spectrum footprint across frequency bands provides significant network capacity and deep in-building coverage. In addition, RJIL has filed intimation for sharing of spectrum in the 800MHz band with RCOM across seven circles to DOT.

RJIL has successfully demonstrated Lawful Intercept and Monitoring (LIM) facilities for LTE Data and Voice, Video & Messaging Services and International Long Distance voice services to DoT. It has also successfully completed Acceptance Testing of its network in all circles with DoT for Intra circle and Inter circle Mobile Number Portability.