What is SEO? Objectives and Types of Optimization

You may never find the term SEO while being active in the virtual world. For practitioners of blogging or sites, the term SEO is not new or unfamiliar. But for ordinary Internet users, what is SEO and why many people learned it may be unanswered questions thoroughly.

SEO actually stands for search engine optimization or if interpreted meaningful search engine optimization. Thus, SEO can be defined as an attempt or a specific activity aimed at influencing the visibility or ranking of the website in search engines. SEO usually involves various techniques of keyword optimization that have been researched in advance. Site optimized properly marked by the appearance of the site in the top position the front page of search engines - primarily Google when users type in certain keywords.

Sample Application SEO

To help you understand what SEO is, below the editor give examples of applying SEO and why it is needed.

On the site, there are a lot of tech contents cool and useful. One of them is the article about Dynamic Blog Traffic. You can read the article here. This article covers the dynamic ways to increase your blog traffic. The keyword optimized is "Dynamic Blog Traffic" and some keywords derivatives. By doing SEO keyword optimization, when you or anyone typing the keyword "Dynamic Blog Traffic" in the Google search engine, the results Smartpik articles will appear on the first page. Like this.

Well, in order to appear on the first page as the example, takes the name of SEO optimization.

What is the Purpose and Benefits of SEO?

Now, the next question what is the purpose and benefits of the SEO? If we pull out of the definition of what SEO is and illustration above, then we can draw a few points of interest and benefit of implementing SEO.

• The purpose of SEO is certainly the most fundamental is to obtain the optimal position in search engines.
• Another aim, getting traffic or traffic. If made steeper, when the first objective above is achieved, it will automatically get the name of the site traffic
• Get new qualified visitors. That is visitors that really is a visitor who requires the information presented.
• Increase the duration of the visit. Visitors who obtain the necessary information, the logic would be willing to dwell longer on the site in order to satisfy their curiosity.
• Increase conversions, if you are a seller, then SEO can bring better conversions.
• Increasing popularity, authority and of course brand awareness. That is, people will more easily remember your website.

What are the Types of SEO Optimization?

After discussing the matter of understanding the purpose and benefits later, it was the time we got into the material rather heavy. Namely the types of SEO optimization. Generally, there are two types of optimization, the first SEO On Page and the second one is Off Page SEO. Some time ago I've never talked about each optimization that you can read here.

But, I will re-understanding of each optimization.

On Page SEO

On Page SEO is a series of optimization efforts made on your own site so that the pages are no meets the criteria of good SEO. This type of optimization, including optimization of the easiest to do and even, has become a regular ritual for the blogger .

On Page SEO techniques can be done by inserting relevant keywords in some parts of your site. For example:

• Site title or title of the article
• Description or Meta descriptions on the main page and also articles
• The contents of the site or articles
• Category
• Permalink or URL
• Heading
• Image and image ALT

Off Page SEO

Off page SEO is the same, he was also a series of the optimization process, but do outside of your site, but are part of the factors that may affect the ranking of your site. In this case, we would be more likely to talk about backlinks or backlinks.

This technique is done by building backlinks from specific sites that are pointing to your site. What point? Point to increase the popularity of the site, which will also be one of the indicators determines the position in the search engines.

Every time Off Page SEO methods evolve and change, some practitioners even consider backlink is not important anymore. But I personally believe, backlink nonetheless important and decisive for applied in the right way. Here are some of the types of backlinks which is recommended by SEO practitioners.

• Social networks such as Twitter, Facebook, Google+, Youtube, etc.
• Web 2.0 properties (Blogspot, WordPress, Weebly, Tumblr, etc.)
• Forum signature (DJ, forums seconds, compass forum)
• Social bookmarking
• Comment blog by visiting the blog like and leave comments and links.
• Guest post

This is a concise explanation of what is SEO, purposes and also other types of optimization. There are still many things that need to learn SEO, in the future we will be back to talk about.